www.iabuk.net/mobile Research released today by the Internet Advertising Bureau (IAB) examines the ways in which consumers are using their mobile, tablets and *PCs to research and purchase products and services, and examines the role each device plays along the purchase path. The Mobile Online Journey Observation (MOJO) study, which was delivered by GfK’s Digital research [...]
In an article on the adoption of m-commerce featured in Retail Technology on 12th January 2012, Keith Brown says that NFC alone will not drive the full growth potential of m-commerce.. Read the full article here: Retail Technology – 12/1/2012 http://www.retailtechnology.co.uk/market-analysis/making-mobile-technology-pay
In the Financial Times article on Enabling Mobile Payments published on 11th January, Keith expresses his concern over security issues with NFC and suggests that cloud-based payments are the way forward. “Even NFC is not seen as particularly secure, says Keith Brown, chief executive of paythru, which enables people to transfer funds via the cloud [...]
Keith gives David Murphy from Mobile Marketing Magazine the low-down on paythru, his views on NFC in the mobile payment ecosystem and why he thinks so many people are seeing mobile payments as the next Gold Rush. To read the whole interview click on the link below: http://www.mobilemarketingmagazine.com/content/cash-points By Lindsay Martin
In a report by regulator Ofcom published this week, the UK has been described as a “nation of online shoppers” click the link below to see what Keith had to say about the findings in the Retail Gazette….. Retail Gazette – 15/12/2011 http://www.retailgazette.co.uk/articles/32033-uk-consumers-are-biggest-online-shoppers By Lindsay Martin
I recently came across an interesting interview with David Evans* and I wanted to comment on three very good points he made: MNOs role in mobile financial services (MFS) is “being a pipe” MFS at point-of-sale are very difficult “anyone who is confident that NFC is going to be the winner is deluding themselves” Looking [...]
Keith featured in The Times supplement this week talking about The Future of Mobile Payments. See the article on “Levelling the land: Regulators boost competition” and “Within touching distance” below: http://np.netpublicator.com/netpublication/n98952606 By Lindsay Martin
We are delighted that gocard have been shortlisted for The Card & Payments Awards 2012. The overall winners will be announced at the Awards Dinner and Ceremony which will take place at The Grosvenor House Hotel on Wednesday 1st February 2012. paythru are also sponsoring one of the award categories ‘Best Alternative Payments Programme’. Look [...]
Mobile Marketing – 24/11/2011 “This survey reflects much of what we are seeing across a variety of markets throughout the world. The mobile phone has significant potential to transform the way goods are purchased, and indeed how consumers interact with brands. For these predictions to become a reality, it is critical that mobile payments don’t [...]
After a limited trial Google has made it’s wallet app available to the general public…as long as they are: US based; a Sprint network customer; own a Nexus S phone; have signed up for a Citi MasterCard account or purchased a Google prepaid card. Although it’s not being launched in Europe until 2012, the service [...]
