In an article on the adoption of m-commerce featured in Retail Technology on 12th January 2012, Keith Brown says that NFC alone will not drive the full growth potential of m-commerce.. Read the full article here: Retail Technology – 12/1/2012 http://www.retailtechnology.co.uk/market-analysis/making-mobile-technology-pay
In the Financial Times article on Enabling Mobile Payments published on 11th January, Keith expresses his concern over security issues with NFC and suggests that cloud-based payments are the way forward. “Even NFC is not seen as particularly secure, says Keith Brown, chief executive of paythru, which enables people to transfer funds via the cloud [...]
Keith gives David Murphy from Mobile Marketing Magazine the low-down on paythru, his views on NFC in the mobile payment ecosystem and why he thinks so many people are seeing mobile payments as the next Gold Rush. To read the whole interview click on the link below: http://www.mobilemarketingmagazine.com/content/cash-points By Lindsay Martin
