Research by YouGov has found that 91 per cent of British consumers have not heard of NFC technology, while 70 per cent have yet to hear of the ‘mobile wallet’. With Juniper Research predicting that $50 billion in worldwide sales revenue will be generated by NFC mobile payments by 2014, it’s clear that there is [...]
The recent Alternative Payments Systems Innovations Summit in California brought together industry experts from across the mobile, retail and financial sectors to discuss the future of mobile payments, specifically, how mobile technology will continue to change the way we pay for goods and services. Although the speakers agreed that mobile would have a significant impact [...]
paythru are heading off to Barcelona on the 14th February, to the GSMA Mobile World Congress, where we’ll be demonstrating how mobile payment applications can work for some of the fastest-growing sectors in mobile terms. We’ll be in the Mobile Money Pavilion (Hall 7), on stand 7MM16 so if you’re going to be there, come [...]
Jessica Sandlin has hit the nail on the head this week in her article entitled “Mobile payments no longer just about phones” in newmediaage (www.nma.co.uk). The key point is that mobile payments can no longer be defined as an MNO-led process. The advent of itunes, Ovi Store and the greater propensity for consumers to use [...]
http://www.mobilecommercedaily.com/in-app-billing-revenue-to-grow-600pc-in-2011-bango/ Winston Churchill once wrote “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty” and if he were here today he may use this quote to describe the problems surrounding In App Billing. We all know Apps are big business, for many customers they have completely changed their [...]
I recently received an update from Pinsent Masons – “The fight for Dominance in the e-commerce market”. It is a very accurate and perceptive distillation of recent events amongst credit card companies and how they are responding to continued growth of e-commerce. The update reports that Mastercard, Amercian Express and Visa have all purchased online [...]
http://www.mobilecommercedaily.com/britain%e2%80%99s-breast-cancer-campaign-launches-first-mobile-giving-effort/ It’s good to see another charity looking at mobile as an alternative way to make donations but why stop here….. why limit supporters to only be able to make a standard donation of £2 per text message….. what if I wanted to donate more? With our technology we enable supporters to donate however much [...]
http://www.tipb.com/2010/08/16/apple-hires-mobile-payments-expert-iphone-replace-credit-card/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+TheIphoneBlog+%28TiPb%3A+iPhone%2C+iPad%2C+iPod%29 As per my comment on the “debit cards could give way to mobile payments” article the other week here is another example of a big company brand, Apple, looking to make a move into mobile payments via the iphone with NFC! Why NFC when you could use the paythru solution? We replicate traditional online [...]
Debit cards ‘could give way to mobile payments‘ Found some interesting stats in an article today: 1) Market research from Gartner recently found that money transfers via mobiles are likely to be the most important phone application by 2012, ahead of web searches, browsing, music and instant messaging 2) One estimate putting mobile payments at [...]
Read this article today about retailers failing to capitalise on mobile…… http://tiny.cc/5f2ak For retailers looking to augment their existing online sales channel (Real/Macro/Non-Premium Rate SMS/Credit Card Based) mobile payments provide the opportunity to tap into a younger and traditionally harder to reach younger audience (under 35 years old), and gain from impulse purchases. Mobile payments [...]
