Good piece in New Media Age this week about how football clubs are using digital media to engage fans who can’t get to the match on matchdays. The principle is that retention of fans loyalty on match days could increase subscriber levels on club services as well as boosting exposure for club sponsors. This is [...]
It was refreshing to read in POST magazine (21/10/2010) the comments of Swiftcover’s Ambarish Mitra. Not only was he steering his audience to think in terms of a mobile site rather than Apps (“If you already haven’t introduced an app then it is too late. It is better to invest in a mobile site….”) he [...]
It’s good to see a flurry of announcements on mobile commerce from the retail sector this week, including John Lewis, Pizza Express and Marks and Spencer in particular. M&S are clearly leading the way having fully embraced the mobile channel as part of their brand presence. Also of note is John Lewis’ decision to build [...]
Postcard from South Africa…..this a country about to embrace mobile commerce in a big way. Not only will they skip the “PC generation”, they will also skip TV! There are unique challenges but their has been enormous investment in the channel and some of these innovations promise to have much wider application in the constant [...]
Shock horror…. PayPal have suspended all personal payment transactions to and from India and transfers to local banks in India. Apparently this is a temporary suspension ……. http://bit.ly/8X26f4
Happy new year to you all, and what a year 2010 will be for mobile commerce! According to Mike Dulong of Billing Revolution, m-commerce in 2010 will be lead by those that provide commerce solutions that embrace the credit card / debit card based business models that are widely used across the internet today. http://tinyurl.com/yb48re9
