Paythru at the Retail Payment Summit


Natasha Toothill, Head of Retailer Engagement at Visa, kicked off the Retail Payment Summit by saying that part of her job is to envision the future of retail without a checkout. Rupert and Irem Sözügeçer of Shopamani went on to demonstrate the app we’re deploying next week which delivers exactly that. Bar code scanning from a smartphone, payment from the phone and integrated loyalty and offers. While many are thinking about it, and a few are trialling it, we are rolling it out.

Rupert joined the panel discussion which closed the Retail Payment Summit. The discussion validated much of what Paythru has been saying: NFC is strongest as a way to start a conversation with a consumer, not a way to pay by mobile device; Browser based mcommerce is far more popular that app based – apps are best if they offer functionality (such are bar code scanning) that a browser doesn’t support, or for the most loyal customers; and Turkey, with a young and tech savvy population is emerging as a strong market for mcommerce.